Crate's Launch Campaign


London's cooling off and we can smell the Halloween! Just as well Crate Brewery have launched three new beers for the season:

Belgian Pale, Red Cask and Lemon Gose...

In the run-up to the launch event, hidden treasures cropped up around East London. If your eyes were peeled and your thumbs were ready, taking a photo of one these guys and uploading it to your Instagram landed you a big prize!

Nice work eagle-eyed beer drinkers.

Thursday night was trade night at the Brewery, an exclusive first taste of the Autumn / Winter range.

Then the three muska-beers went public on Friday night. It was the time for everyone to burst through those office doors and sample the new beers at Juju's Bar. Crate brought the Mick's Garage vibes to Shoreditch with Flamingo Pier DJs on the infamous Juju's stage. Safe to say the Eastenders drank the kegs dry!

In collaboration with Percolate and Crate's resident content creator (Mat Jones), the campaign was a success. We increased sales conversion, social media followers and online and offline engagement. The new range of beers are off to a sparkling start, so buy online or head to the brewery.