BEE – Busy Connecting London’s Midtown
We are absolutely thrilled to be collaborating with the prestigious Ampersand &Co on some ground-breaking initiatives!
As a city, London is a thriving web of individual villages, each with their own personalities and purpose. The glitzy West, creative East... Our ambition for Midtown is to connect and help the community, bringing out its smart and entrepreneurial character - cutting-edge and drenched in history.
BEE Midtown is the name given to Midtown’s Business Improvement District (BID) connecting Londoners in Holborn, Farringdon, St. Giles and Bloomsbury. Tass Mavrogordato (CEO) is a truly inspiring and open-minded partner, fully committed to helping Midtown through economic, philanthropic and political initiatives. Every detail is covered; lowering emissions, business networking, urban bee hives, slicker transport, the list goes on. These ambitions are constantly evolving for the community’s benefit.
Strategy nailed, we are now developing the branding and identity to bring consistency across all platforms. Now the team are hard at work on the new advertising and communications.
With some of the most engaging briefs we've seen to date, the real magic will be making these initiatives happen!
Eyes peeled for upcoming campaigns!